Look, up in the sky! It’s a bird! It’s a plane! It’s KFC’s smoky grilled wings!
The fast food chain’s latest PR stunt comes in the form of KFO—a DIY drone available with select boxes of chicken.
Twenty-four lucky customers will receive the parts to assemble their own Kentucky Flying Object (KFO), designed by Drona Aviation. Step-by-step instructions are available online, in the form of a PDF and short video (watch below).
If you happen to be passing through India this week, visit participating KFC stores on Jan. 25 and 26, and you might walk out with a KFO drone. (Or, just wait a week to buy the product on KFC’s official website.)
KFC urges users to be safe and courteous when flying their drone—preferably in a secluded, open space (indoors or out), at a reasonable distance from other people.
And, for the love of Colonel Sanders, please do not touch the propellers when in motion, or the metal parts of the circuit board while the battery is charging.
“Food and technology are two things that keep us and our consumers excited,” Lluís Ruiz Ribot, chief marketing officer at KFC India, said in a statement. “To celebrate the introduction of our new scrumptious smoky grilled wings, we are launching a limited-edition KFO box. It is super cool packaging that converts into a drone.”
The nano-drone is exempt from restrictions drafted by the Indian regulatory body Directorate General of Civil Aviation (DGCA).
Kentucky Fried Chicken is no stranger to oddball advertising and offbeat electronics. For years, the company has been releasing bizarre contraptions—from a painful-looking keyboard and a romance novel to the first Zinger sandwich in space and a fried chicken bath bomb.
But it’s also taken on technology with Bluetooth keyboards on food trays, a take-out box that can recharge your handset, a branded smartphone, and a meal box with built-in gaming controls. Some rich swell may have even spent the holidays eating fried chicken in a Colonel Sanders-protected isolation chamber.
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